Essential Tips for Marketing a Children’s Book
When you have finished writing your children’s book, the next step is to come up with ways to promote it and reach audience. Here is how to market a children’s book.
Start by doing some research on your readership and the best way to reach them. When your define your readership, it will be easy for you to select the right channels to reach them.
An important strategy for marketing children’s book is by use of social media. Avenues like FaceBook and podcast can help promote your book especially because most parents and children are online nowadays. Begin by creating a profile or timeline that will reflect who you are and showcase your brand and work. It is important to keep your profile updated, fresh and appealing in order to attract potential clients.
Connect with your target audience more by creating a kids-friendly website to market your book. It should be easy to navigate and include relevant information about the book, its theme, as well as your biography. Make sure that you know the laws and the Children’s Online Privacy Protection Act that ensures your marketing efforts do not expose them to online hazards and predators.
Befriend local librarians and bookstores who can be helpful in promoting your children’s book. Some libraries can also include you into their book club programs or you can choose to host a book club program. This will increase your books popularity since parents and children always ask for recommendations from the librarian. Bookstores are also great for getting your book sold since some give opportunities to children to read your books.
Look for ways to market your book at local schools as you are likely to be given the opportunity to talk to the children and tell them about your book’s story. This is a good opportunity to interact with children, teachers and parents and possibly sell your book. During your school visit you can donate or give the books as gifts to the school.
Make sure you attend local events such as book fairs and literary forums that draws large crowds. This is great chance to interact with your target audience and other audience and hear about their feedback while selling them your book.
Whenever you are interacting with librarians and other famous individuals, ensure that they give you their testimonials about your children’s book. This is also a great way to make your book a bestseller in the market.
Getting a children’s book award is likely to increase your recognition and promote your book more. This is because schools and parents always look to buy books that have been crowned winner as they seem more credible.