Why Responsive Website Design Is So Popular?

The use of smart phones, tablets and other smart devices globally to surf the web is growing at a very fast rate. As a matter of fact, this one is not very surprising because it offers comfort and convenience while being cost effective at the same time. The presence of mobile devices have closed the digital gap from poor and the rich as well as rural dwellers and urban.

All businesses and organizations are duty bound to create websites that are mobile friendly to be able to reach the mobile users they need. Having responsive designs to various screen sizes of the devices used by people is one way of doing this.

Responsive Web Design or simply as RWD is a technique being used in web designing to be able to make it possible for websites to respond to orientation, screen size and the platform of device that the user is viewing with. Responsive designs single most important factor that changed user’s browsing behaviors in the past few years. These websites are capable of changing from one device to another. As an example, if the user switches from tablet device to mobile phone, the website can quickly adapt automatically and fits to the size of the screen dynamically at the same time. Without delving into technicalities that are involved in website design, following are some benefits that businesses can reap from RWD.

Number 1. User friendly – the good thing about responsive websites is the fact that they are fluid and liquid which makes content change across various devices and screen resolutions. It has foreground images that scale with layouts to hide and to reveal parts of the images on the website.
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The fluidity that the design has is what making it user friendly, exquisite and accessible when compared to traditional websites. Users can surf your page no matter what environment they are in hence, increasing your business website’s reach.
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Number 2. Consolidating business marketing efforts – as a matter of fact, Google and many other search engines are suggesting to use RWD. According to Google, having a responsive web design makes it easier to crawl and favorably performs in search results.

Number 3. Cost effectiveness – it is typically more expensive and/or a bit inconvenient than a smart device when using a laptop or desktop. These mobile devices offer easy and quick access to information on the go. Responsive website designs are therefore very cost effective for people who are spending little time in an office.

Don’t wonder why RWD is constantly growing in popularity with all these benefits.

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