Trademark registration will secure your business identity and give you commercial advantage and market position. And this is the most affordable and fastest way to do so. A lot of business owners are not really aware how important having a trademark is to secure their intellectual property rights. With a registered trademark, you have a lot of exclusive rights that can only apply to you, the owner. With a registered trademark, you will get all these benefits below.
There will be many things exclusive to your business if you have a registered trademark. A registered trademark will enable you to protect the rights to your brand or logo. Your trademark registration will tell everyone that you are the official owner of the brand so others cannot use a matching or similar mark of the same goods and services. If someone misrepresents or breaks your intellectual property rights then you have all the protection you can get since this trademark is protected.
Anyone who violates your trademark rights can be sued in court. People will know that you have rights over your trademark if you have trademark registration. If a third party uses your trademark without any permission, then you can seek legal action against that person.
Now that your brand is secured by trademark registration, you can then build the reputation of your business in the marketplace with a reliable legal foundation. If your trademark is registered in other countries, whatever country it is registered in will help you create brand awareness in that place. Lifespan of your business increases with your trademark registration which means that your customers will also increase their trust in your business.
With trademark registration, you can have nationwide and international priority. Because of your priority, you will be provided with more extensive trademark protection and exclusive international ownership of the trademark. Filing for trademark application will protect the priority date for the future security of your trademark. When you first use your trademark in trade that provides you with nationwide and international priority, that is the priority date, but the exception here is for companies that have filed a trademark before you.
Another advantage of trademark registration is the right to use the “R” symbol. Registration and protection is afforded to brands with the R symbol. It is only companies that have legally registered that are allowed to use the symbol, and you can be subject to legal action if you use it inappropriately.
Trademark registration allows you to control your domain names and similar URL registrations. You also improve your chances of not using similar www domain names. It is important to remember that even if you have a domain name and a business name, trademark registration is still important.