What Benefits You Can Get From A Responsive Website Design?

We can’t argue with the fact that smart phones and tablets have become a part of our day to day lives, which is not really surprising at all primarily because of the convenience, comfort and ease of use it offers. As a result, many businesses exert extra effort to ensure that their site is responsive or in simple words, can be easily viewed on any platform to which their target market uses be it a tablet, a smart phone, laptop or a full size computer.

RWD or Responsive Web Design is basically a kind of technique used in web designing to enable websites respond to the orientation, platform and screen size of the device that the person is using to view the site.

Whether you believe it or not, what made a huge change in relation to the browsing behavior of browsers for the past few years are responsive designs. Apart from that, the sites have the ability as well to change from one device to another like for example, if ever the user switched from their tablet to smart phone, the site is able to adapt automatically and fit dynamically to the screen size.
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Without digging deeper to the involved technicalities in designing these kinds of websites, below are some of the many benefits of having a responsive web design.
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Number 1. User friendly – responsive sites are so fluid that it can make contents to change across all devices and screen resolutions. It has foreground images scale together with the layout to be able to hide and reveal parts of images on the site. As a matter of fact, this fluidity makes it more user friendly, exquisite and accessible in comparison to the traditional sites. Users can also surf your site no matter what environment they find themselves and as a result, increases your website’s reach.

Number 2. Consolidating business marketing efforts – Google and many other search engines recommend people especially businesses to have a responsive design. Google being known as the most popular and most used search engine explained that responsive websites are performing favorably and easy to crawl in search results.

Number 3. Cost effectiveness – using either laptops or desktops is normally more inconvenient and/or expensive compared to using mobile devices. Without a doubt, our mobile devices offer easy and quick access to information on the move. Therefore, responsive sites are a lot more cost effective to users who are always on the go.

As for businesses, a responsive design can help in reducing design as well as development costs as they don’t need to develop different sites for different devices.

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